Phrases like ‘engaging with your customers’ and ‘building a community’ are thrown about in the social media world with abandon. But how do you actually Engage or Build?
We’ve been beavering away at Topp Towers and Silverleaf HQ on our final Hard to Measure report covering the challenges of managing and measuring Brand Reputation. Today is the day! From today the download link below is live, enabling everyone to grab the summary report now, with the full report coming next year. Attendees of the Roundtable in November get a copy of the full report straight away. Read more »
Last Friday Karen Topp and I ran the first of a series of ‘Hard to Measure’ roundtable discussions, focussing on the difficulties of managing, measuring and tracking reputation as a key element of business success. We were joined by a great panel of experts from across marketing, social media and corporate branding. Read more »
Further our rebranding strategy for our well established client Fresson & Tee we are carrying out with the design of their seasonal newsletters. We are pleased to announce that the one due in autumn has been recently launched.
These newsletters are an extension of our previous work done on Fresson & Tee’s corporate image; and are also the best sign that corroborate the efficacy of our design strategy. Read more »
Very excited to announce start of ‘Hard to Measure’ series of roundtable discussions and seminars, developed jointly with Karen Topp Consulting. The first event is scheduled to take place on 23rd November in central London, focussing on Managing Reputation. Read more »
Our client, Fir Chlis, a deluxe holiday home on the Isle of Harris, wanted something unique and sophisticated, as well as unusual, to express the unique character of the destination and its setting. We designed these cards to show on the reverse the stunning scenery of the Isle of Harris and the architectural style of the home itself – and knowing the print set up, to have 8 different images at no extra cost. Read more »
While everyone is giving their approval or taking a shot at the new logo, we thought we’d add in our bit with an expansion of what not to do with the logo, since the official guidelines are a little vague. Read more »
Interesting recent statistics on the difficulties of running a startup and the rise of social media
As a followup to our presentation at Digital Shoreditch, we thought we’d summarise the statistics we found in our research regarding startups and social media. Some are surprising while others seem obvious – particularly the way that branding and marketing is changing at the moment! Read more »
As another followup to our presentation/discussion ’round table’ at Digital Shoreditch last week, I thought I’d summarise why we chose the topic we did and to highlight some tips when starting a new business, or when trying to grow an established one.
With so many social media agencies at Digital Shoreditch, we thought it would be useful to look at the context of success and failure when building or growing a brand, not just using social media but other methods as well. From YouTube to Facebook, Pinterest and Instagram, there are so many things you COULD be doing, but how do you understand how and why you SHOULD be doing them. Read more »
Silverleaf was happy to be among the eager, inspiring – and very warm, thanks to a temperamental air con system – attendees of Brands Day at Digital Shoreditch. There was a great lineup of speakers, and two sessions of ‘Table Top’ discussions with several simultaneous topics across the venue that people could choose to participate in. Read more »