I am always struck how creative agencies – design, branding and marketing etc – are often so limited in their ‘creativity’. Of course they impress clients with their media and graphics skills, strong presentation of concepts for campaigns, and often complain that the client will often pick the most conservative option. On several occasions the budget considerations have […]
Archive for the “News” Category
The latest Hard to Measure Roundtable this week (on ‘Embracing Change’) threw up an interesting point (brought up by attendee Cliff Fluet) — when sharing your experience and life becomes automatic, as is true for the generation growing up now, when do brands start seeing their customer relationships as important as the transactions that follow?
Where content is king, and crowns are everywhere, trust and brand reputation are everything It was often said that today’s newspapers were only tomorrow’s fish and chip wrappers, but what about today’s publishing industry, with its mix of digital and print, app and web, blogging and video publishing? Does this chaotic – and rapidly evolving […]
There is no doubt that there is a LOT more information being passed around these days, via many more communication channels than ever before. Where 20 years ago companies would ‘publish’ information, working with press, PR, their staff and their company web site (if they had one) to get the message out, these days there […]
The JACKSONS – Glassware, Catering, Bar and Janitorial Suppliers - are celebrating over 80 years as a distributor to the Hospitality industry. Silverleaf team just finished to design their website after 5 weeks of work.