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	<title>Silverleaf</title>
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	<link>http://www.silverleaf.co</link>
	<description>Creative + Thinking : an intelligent approach to branding and design</description>
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		<title>Social Media Packages for SMEs</title>
		<link>http://www.silverleaf.co/news/social-media-packages-for-smes</link>
		<comments>http://www.silverleaf.co/news/social-media-packages-for-smes#comments</comments>
		<pubDate>Tue, 05 Feb 2013 17:33:34 +0000</pubDate>
		<dc:creator>James Bridgman</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.silverleaf.co/?p=2599</guid>
		<description><![CDATA[Phrases like ‘engaging with your customers’ and ‘building a community’ are thrown about in the social media world with abandon. But how do you actually Engage or Build? Download our &#8216;Silverleaf_Social_Media_SME_Offer brochure here Finding the right tone, the right places, the right times – and the right amount of times – to post online can [...]]]></description>
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		<title>HTM Brand Reputation Report Published</title>
		<link>http://www.silverleaf.co/news/htm-brand-reputation-report-published</link>
		<comments>http://www.silverleaf.co/news/htm-brand-reputation-report-published#comments</comments>
		<pubDate>Fri, 25 Jan 2013 14:15:37 +0000</pubDate>
		<dc:creator>James Bridgman</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Hard to Measure]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.silverleaf.co/?p=2435</guid>
		<description><![CDATA[We&#8217;ve been beavering away at Topp Towers and Silverleaf HQ on our final Hard to Measure report covering the challenges of managing and measuring Brand Reputation. Today is the day! From today the download link below is live, enabling everyone to grab the summary report now, with the full report coming next year. Attendees of [...]]]></description>
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		<title>The Challenges of Reputation</title>
		<link>http://www.silverleaf.co/news/the-challenges-of-reputation</link>
		<comments>http://www.silverleaf.co/news/the-challenges-of-reputation#comments</comments>
		<pubDate>Thu, 24 Jan 2013 13:39:40 +0000</pubDate>
		<dc:creator>James Bridgman</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[discussion]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Hard to Measure]]></category>
		<category><![CDATA[Karen Topp]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Silverleaf]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.silverleaf.co/?p=2394</guid>
		<description><![CDATA[Last Friday Karen Topp and I ran the first of a series of &#8216;Hard to Measure&#8217; roundtable discussions, focussing on the difficulties of managing, measuring and tracking reputation as a key element of business success. We were joined by a great panel of experts from across marketing, social media and corporate branding. &#160; &#160; The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fresson&amp;Tee</title>
		<link>http://www.silverleaf.co/news/fresson-tee-autumn-newsletter</link>
		<comments>http://www.silverleaf.co/news/fresson-tee-autumn-newsletter#comments</comments>
		<pubDate>Thu, 22 Nov 2012 14:37:05 +0000</pubDate>
		<dc:creator>James Bridgman</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Brochure]]></category>
		<category><![CDATA[commercial property brand]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[rebranding specialist]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.silverleaf.co/?p=2368</guid>
		<description><![CDATA[Further our rebranding strategy for our well established client Fresson &#38; Tee we are carrying out with the design of their seasonal newsletters. We are pleased to announce that the one due in autumn has been recently launched. These newsletters are an extension of our previous work done on Fresson &#38; Tee’s corporate image; and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Reputation Roundtable</title>
		<link>http://www.silverleaf.co/news/reputation-roundtable</link>
		<comments>http://www.silverleaf.co/news/reputation-roundtable#comments</comments>
		<pubDate>Thu, 25 Oct 2012 13:11:08 +0000</pubDate>
		<dc:creator>James Bridgman</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[discussion]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[roundtable]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.silverleaf.co/?p=2268</guid>
		<description><![CDATA[Event news! Very excited to announce start of &#8216;Hard to Measure&#8217; series of roundtable discussions and seminars, developed jointly with Karen Topp Consulting. The first event is scheduled to take place on 23rd November in central London, focussing on Managing Reputation. To quote from the mini brochure we&#8217;ve prepared for it&#8230; We will explore the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Black on Black Business Cards</title>
		<link>http://www.silverleaf.co/news/black-on-black-business-cards</link>
		<comments>http://www.silverleaf.co/news/black-on-black-business-cards#comments</comments>
		<pubDate>Fri, 17 Aug 2012 16:51:11 +0000</pubDate>
		<dc:creator>James Bridgman</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business card design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[holiday home]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tourism marketing]]></category>
		<category><![CDATA[Work Examples]]></category>

		<guid isPermaLink="false">http://www.silverleaf.co/?p=2259</guid>
		<description><![CDATA[Our client, Fir Chlis, a deluxe holiday home on the Isle of Harris, wanted something unique and sophisticated, as well as unusual, to express the unique character of the destination and its setting. We designed these cards to show on the reverse the stunning scenery of the Isle of Harris and the architectural style of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Logo Guidelines &#8211; what Twitter left out</title>
		<link>http://www.silverleaf.co/articles-blogs/new-logo-guidelines-what-twitter-left-out</link>
		<comments>http://www.silverleaf.co/articles-blogs/new-logo-guidelines-what-twitter-left-out#comments</comments>
		<pubDate>Tue, 12 Jun 2012 10:55:35 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Articles & Blogs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[rebranding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.silverleaf.co/?p=2215</guid>
		<description><![CDATA[While everyone is giving their approval or taking a shot at the new logo, we thought we&#8217;d add in our bit with an expansion of what not to do with the logo, since the official guidelines are a little vague. One of my favourite &#8216;reviews&#8217; is this one on Gawker, especially the comments. And there [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Startup Statistics</title>
		<link>http://www.silverleaf.co/news/startup-statistics</link>
		<comments>http://www.silverleaf.co/news/startup-statistics#comments</comments>
		<pubDate>Fri, 08 Jun 2012 11:24:30 +0000</pubDate>
		<dc:creator>James Bridgman</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.silverleaf.co/?p=2069</guid>
		<description><![CDATA[Interesting recent statistics on the difficulties of running a startup and the rise of social media As a followup to our presentation at Digital Shoreditch, we thought we&#8217;d summarise the statistics we found in our research regarding startups and social media. Some are surprising while others seem obvious &#8211; particularly the way that branding and [...]]]></description>
		<wfw:commentRss>http://www.silverleaf.co/news/startup-statistics/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Where&#8217;s the meat? Branding for startups and SMEs</title>
		<link>http://www.silverleaf.co/articles-on-branding-and-design/tips-and-ideas/wheres-the-meat-branding-for-startups-and-smes</link>
		<comments>http://www.silverleaf.co/articles-on-branding-and-design/tips-and-ideas/wheres-the-meat-branding-for-startups-and-smes#comments</comments>
		<pubDate>Thu, 07 Jun 2012 11:42:33 +0000</pubDate>
		<dc:creator>James Bridgman</dc:creator>
				<category><![CDATA[Tips and Ideas]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[digishoreditch]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[digital shoreditch]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.silverleaf.co/?p=2169</guid>
		<description><![CDATA[As another followup to our presentation/discussion &#8217;round table&#8217; at Digital Shoreditch last week, I thought I&#8217;d summarise why we chose the topic we did and to highlight some tips when starting a new business, or when trying to grow an established one. With so many social media agencies at Digital Shoreditch, we thought it would [...]]]></description>
		<wfw:commentRss>http://www.silverleaf.co/articles-on-branding-and-design/tips-and-ideas/wheres-the-meat-branding-for-startups-and-smes/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brands Day @DigiShoreditch</title>
		<link>http://www.silverleaf.co/news/brands-day-digishoreditch</link>
		<comments>http://www.silverleaf.co/news/brands-day-digishoreditch#comments</comments>
		<pubDate>Fri, 01 Jun 2012 12:18:38 +0000</pubDate>
		<dc:creator>James Bridgman</dc:creator>
				<category><![CDATA[Articles & Blogs]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[digishoreditch]]></category>
		<category><![CDATA[digital shoreditch]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[James Bridgman]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://www.silverleaf.co/?p=2007</guid>
		<description><![CDATA[Silverleaf was happy to be among the eager, inspiring – and very warm, thanks to a temperamental air con system – attendees of Brands Day at Digital Shoreditch. There was a great lineup of speakers, and two sessions of &#8216;Table Top&#8217; discussions with several simultaneous topics across the venue that people could choose to participate [...]]]></description>
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		<slash:comments>0</slash:comments>
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