Startup Statistics
Interesting recent statistics on the difficulties of running a startup and the rise of social media
As a followup to our presentation at Digital Shoreditch, we thought we’d summarise the statistics we found in our research regarding startups and social media. Some are surprising while others seem obvious – particularly the way that branding and marketing is changing at the moment! It’s clear that many companies are struggling to keep up with both their implementation and understanding of how to manage the challenges they now face. Some of these are featured in our “Startup Cheat Sheet” [click link to download pdf] along with other useful information.
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“90% of new products fail”
The Startup Owner’s Manual: The Step-By-Step for Building a Great Company by Steve Blank, Bob Dorf |
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“68% of entrerpreneurs believe that the odds of their business succeeding are better than for others in the same sector, only 5% thought it was worse.” Small Business and Entrepreneurship by Prof David J Storey, Dr Francis Greene |
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“Entrepreneurs were 360% more likely to believe their finances would improve when they actually declined, versus those who predicted they would deteriorate when they actually improved.” Small Business and Entrepreneurship by Prof David J Storey, Dr Francis Greene |
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“57% of marketing managers are not basing their marketing budgets on any ROI analysis.” European Social Media Marketing ROI Study by Adobe Digital |
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“Entrepreneurs who have failed have a 20% success rate with their next venture“ 10 Burning Questions About Why Some Entrepreneurs Fail And Others Succeed by Alison Shontell |
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“20% of failed businesses would still be in business after 2.5 years if they had sought advice at the outset” The Financial Times Guide to Business Start Ups by Sara Williams |
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“A VC backed entrepreneur who goes public has a 30% chance of succeeding with his/her next venture” 10 Burning Questions About Why Some Entrepreneurs Fail And Others Succeed by Alison Shontell |
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“18% of first time entrepreneurs will succeed with their first venture” 10 Burning Questions About Why Some Entrepreneurs Fail And Others Succeed by Alison Shontell |
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“95% of enterprises in the EC are small firms (under 250 employees)“ Entrepreneurship and Small Business by Professor Paul Burns |
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“20% of businesses fold within the first year, 50% within the first 3 years” Common Mistakes When Starting Up – and how to avoid them by Business Link |
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“28% of marketing managers are basing marketing budgets on gut instincts alone” European Social Media Marketing ROI Study by Adobe Digital |
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“62% of the Fortune 500 have active Twitter accounts“
UMass/Dartmouth study |
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“53 percent of people on Twitter recommend companies or products in their tweets“
The 2011 Fortune 500 and Social Media Adoption UMass/Dartmouth study |
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“20% of searches on Google each day have NEVER been searched for before”
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“78% of social media users said posts by brands influenced their purchase behavior moderately or highly“ Brands’ Posts Rival Friends’ in Social Media Influence |
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“11% of UK search spend in 2011 was on mobile platforms“ Facebook advertising spend grows by 93% in last year The Drum |
If you would like to contact us about anything from startup consulting to branding to social media, we would love to hear from you – just email inquiries@silverleaf.co or call us on 020 7226 3749.
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