Fir Chlis is a luxury self-catering holiday home on the Isle of Harris. A modern architect-designed house with panoramic 180° views over one of the best white-sand beaches in the Western Isles. The perfect retreat for a family, couple or group of friends. Furnished to the highest standards with a bright spacious, open plan living area, all the latest technology and wood-burning stove.
At Silverleaf, we designed a new visual identity and website for Fir Chlis.
Please see the press release:
Fir Chlis Launch Press Release
A stunning location, newly presented
06 November 2012
Fir Chlis, a luxury holiday home on the Isle of Harris, has launched a new look to attract more customers. Working with creative agency Silverleaf (www.silverleaf.co), a new visual identity was created to reflect the modern architecture and design of the interior, and a new website to show off the stunning scenery and setting of the house.
Rob McKinnon, the owner of Fir Chlis, believes it is especially important to get the right image and marketing with the economic outlook uncertain for many – “Although there is a natural tendency to batten down the hatches in times like these, we felt to maintain and increase bookings – both national and international – we had to have a brand for Fir Chlis that reflected the quality and advantages of staying there. Otherwise we would miss opportunities to maximise our bookings”.
James Bridgman, creative director of Silverleaf – “Fir Chlis is a beautiful property, with outstanding modern architecture and 360 degree views of the surroundings, which are amazing, and it seemed criminal to not exploit those to the full. The rebranding of Fir Chlis will serve them well for many years, and the design we created allows the photography of the house and surroundings speak for themselves. Both the brochure and web site should be a great asset.”
The new web site uses a lot of photography from professional photographer Chris Humphreys, showing the property off at its best, as well as images from the owners and specific sourced images to ensure visitors get a great feel for the location and surroundings.
The aim is to enable easier online booking for national and international customers, and is optimised for search engines so it can be found easily. For more information about staying there, please contact email@example.com or visit the new web site www.fir-chlis.co.uk