Startup Statistics

Startup Statistics

Interesting recent statistics on the difficulties of running a startup and the rise of social media…

As a followup to our presentation at Digital Shoreditch, we thought we’d summarise the statistics we found in our research regarding startups and social media. Some are surprising while others seem obvious – particularly the way that branding and marketing is changing at the moment!It’s clear that many companies are struggling to keep up with both their implementation and understanding of how to manage the challenges they now face.   Some of these are featured in our “Startup Cheat Sheet” [click link to download pdf] along with other useful information.

 90 percent of new products fail “90% of new products fail”

The Startup Owner’s Manual: The Step-By-Step for Building a Great Company

by Steve Blank, Bob Dorf

 Entrepreneurs were 360% more likely to be wrongly optimistic about finances than wrongly pessimistic

“Entrepreneurs were 360% more likely to believe their finances would improve when they actually declined, versus those who predicted they would deteriorate when they actually improved.”

Small Business and Entrepreneurship

by Prof David J Storey, Dr Francis Greene

 57% of marketing managers were not basing marketing budget on ROI analysis

“57% of marketing managers are not basing their marketing budgets on any ROI analysis.”

European Social Media Marketing ROI Study

by Adobe Digital 

Full Presentation

 Entrepreneurs who have failed have 20% success rate in next venture

“Entrepreneurs who have failed have a 20% success rate with their next venture

10 Burning Questions About Why Some Entrepreneurs Fail And Others Succeed

by Alison Shontell

 20% of failed businesses would still be in business had they sought advice at the outset

“20% of failed businesses would still be in business after 2.5 years if they had sought advice at the outset”

The Financial Times Guide to Business Start Ups

by Sara Williams

 A VC-backed entrepreneur has a 30% success rate with next venture

“A VC backed entrepreneur who goes public has a 30% chance of succeeding with his/her next venture”

10 Burning Questions About Why Some Entrepreneurs Fail And Others Succeed

by Alison Shontell

Full Article

 18% of entrepreneurs succeed with first venture

“18% of first time entrepreneurs will succeed with their first venture”

10 Burning Questions About Why Some Entrepreneurs Fail And Others Succeed

by Alison Shontell

Full Article

 95% of enterprises in the EC are SME's

“95% of enterprises in the EC are small firms (under 250 employees)

Entrepreneurship and Small Business

by Professor Paul Burns

 20% of business fail in first year

“20% of businesses fold within the first year, 50% within the first 3 years”   

Common Mistakes When Starting Up – and how to avoid them

by Business Link

Full Article

 28% of marketing managers are basing marketing budgets on gut instincts

“28% of marketing managers are basing marketing budgets on gut instincts alone”   

European Social Media Marketing ROI Study

by Adobe Digital 

Full Presentation

 62% of the Fortune 500 have active twitter accounts “62% of the Fortune 500 have active Twitter accounts” 

The 2011 Fortune 500 and Social Media Adoption

UMass/Dartmouth study

Full Article

 53% of people on Twitter recommend companies or products in their twitter posts “53 percent of people on Twitter recommend companies or products in their tweets” 

The 2011 Fortune 500 and Social Media Adoption

UMass/Dartmouth study

Full Article

 20% of searches on Google each day have never been searched for before

“20% of searches on Google each day have NEVER been searched for before”


Search is a Hard Problem  
by Sean Ammirati 

Full Article

 78% of social media users influenced by brand-generated posts

“78% of social media users said posts by brands influenced their purchase behavior moderately or highly” 

Brands’ Posts Rival Friends’ in Social Media Influence

Full Article

 11% of search spend in the UK on mobile

“11% of UK search spend in 2011 was on mobile platforms” 

Facebook advertising spend grows by 93% in last year

The Drum

Full Article

If you would like to contact us about anything from startup consulting to branding to social media, we would love to hear from you  – just email  inquiries@silverleaf.co or call us on 020 7226 3749.

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