Posts Tagged “branding”

Weekly comment: fat birds and chip wrappers

Where content is king, and crowns are everywhere, trust and brand reputation are everything It was often said that today’s newspapers were only tomorrow’s fish and chip wrappers, but what about today’s publishing industry, with its mix of digital and print, app and web, blogging and video publishing? Does this chaotic – and rapidly evolving […]

Choose the right brand architecture

Houses need architects, brands need designers, right? In an increasingly fast paced, international business world it’s not enough to create a visual identity, a value statement and some marketing materials and call yourself  a ‘brand’.

Brand like you mean it…

Authenticity above all In these days of multiplying social media channels, ‘second screen’ interfaces, memes and niche communities, it is easy to forget that there are still some fundamental truths about dealing with the brand of your business. After all, branding is not magic, it’s just a mix of common sense, creativity and enough perspective […]

Why Branding is relevant for even the smallest business

When many small business people think about ‘branding‘ they often think about two things – the big consumer brands like Coca Cola, Orange, Nike etc, and the large baffling fees branding agencies seem to charge for the spurious and intangible benefits of following their advice. Terms like “Brand Alignment”, “Brand Awareness” and “Brand Building” makes […]