Posts Tagged “SME”

Why Branding is relevant for even the smallest business

When many small business people think about ‘branding‘ they often think about two things – the big consumer brands like Coca Cola, Orange, Nike etc, and the large baffling fees branding agencies seem to charge for the spurious and intangible benefits of following their advice. Terms like “Brand Alignment”, “Brand Awareness” and “Brand Building” makes […]