Phrases like ‘engaging with your customers’ and ‘building a community’ are thrown about in the social media world with abandon. But how do you actually Engage or Build?
Posts Tagged “strategy”
The Challenges of Reputation… This November 23rd of 2012, Karen Topp and James Bridgman (Creative director at Silverleaf) ran the first of a series of ‘Hard to Measure’ roundtable discussions, focussing on the difficulties of managing, measuring and tracking reputation as a key element of business success. They were joined by a great panel of experts from across […]
Interesting recent statistics on the difficulties of running a startup and the rise of social media… As a followup to our presentation at Digital Shoreditch, we thought we’d summarise the statistics we found in our research regarding startups and social media. Some are surprising while others seem obvious – particularly the way that branding and […]
As another followup to our presentation/discussion ’round table’ at Digital Shoreditch last week, I thought I’d summarise why we chose the topic we did and to highlight some tips when starting a new business, or when trying to grow an established one. With so many social media agencies at Digital Shoreditch, we thought it would […]